How (and Why) to Check Your Website’s SERPs

Mar 25

TL;DR: To check how your website appears in Google search results, go to Google and type "site:" followed by your website's URL. It's important to check your website's appearance to ensure that any changes to your meta descriptions have been implemented correctly, avoid using default descriptions, and improve your click-through rate. Checking your website's Google search appearance is essential in today's digital era to attract more visitors.

How (and Why) To Check Your Website’s SERPs

Have you ever wondered how your website is showing up in Google search results (SERPs)? Knowing how your website appears in search results is essential to any SEO strategy. Let me show you how!

Insert “site:” in Front of Your URL

First, go to Google and type "site:" followed by your website's URL. For example, "site:papajohns.com". Hit enter, and Google will display all the pages on your website that appear in search results. You can then see how your website appears to Google users.

Why Check Your SERPs?

Why is it important to check how your website appears in Google search results?

To Make Sure Your Updates Have Been Made

For starters, it's a good idea to check if any changes you've made to your website's meta descriptions are showing up in search results. This will help you determine if your website is showing up the way you want it to. You may have added new keywords or an enticing offer to your meta descriptions, and checking how your website appears will help ensure that your changes have been implemented correctly.

To See How Your “Stock” Metas Looks

Another reason to check your website's Google search appearance is to ensure that it's not using the default, stock descriptions that many websites use. This is especially important if you're starting a new website, as it will help you determine if you need to change your website's meta descriptions to make it stand out in search results.

To Optimize Your Click-Through-Rate

If you're ranking high in Google search results, but you're not getting the clicks you expect, it's important to look at your website's appearance in search results. You could be ranking high, but your website's meta descriptions may not be enticing enough for users to click through to your website. This could be because you're not using the right keywords, or your website's meta descriptions are not recognizable enough. By checking how your website appears in Google search results, you can make changes to your meta descriptions to improve your click-through rate.

To Wrap Up…

In conclusion, checking your website's Google search appearance is a great way to take your SEO to the next level. It will help you determine if your website is showing up the way you want it to and if you need to make any changes to your website's meta descriptions. By following the steps above, you can ensure that your website stands out in search results and attracts more visitors.